Skip to content
Validated.Home Services
Performance marketing.

Performance
built around validated intent.

Premium Pay Per Call and first-party form acquisition for home services across the United States and Canada—connected to more than 2,500 direct buyers.

Explore Buyer SolutionsBecome a Media Partner
Calls. Forms. Direct demand. Validated.
Validation Path · LiveSignal active
01 · CONSUMER SIGNAL02 · VALIDATED.03 · BUYER DEMAND
2,500+
Direct Buyers
US + CA
Campaign Coverage
Calls + Forms
Multiple Acquisition Formats
Home Services
Category Expertise
Scale, validated.
The Validated Platform

Where homeowner intent meets direct demand.

Validated Home Services helps buyers and media partners build more effective customer-acquisition programs across home services. The platform supports high-intent inbound calls and first-party form inquiries distributed according to service category, geography, availability and campaign requirements.

Step 01
Homeowner Intent
Consumer signals a need
Step 02
Validated.
Structured against campaign criteria
Step 03
Direct Buyer Demand
Routed to relevant participating buyer
Why Validated

More than a name. A standard for every connection.

01

Clear Source

Every inquiry should have an identifiable campaign and acquisition path.
02

Relevant Intent

The consumer's request should align with the applicable home service category.
03

Structured Routing

Distribution should follow buyer settings, availability and campaign criteria.
04

Measurable Outcomes

Performance should be reportable and reviewable at the campaign level.
Solutions

Two acquisition formats. One validation standard.

Choose the format that fits your operation—or run both.

Pay Per Call

High-intent inbound calls connected to relevant buyers by service category, geography, schedule and capacity.

Calls, validated.

First-Party Forms

Consumer-submitted inquiries with structured data, source attribution and configurable qualification.

Form intent, validated.
From Intent to Outcome

A more deliberate path from consumer to buyer.

  1. 01
    Intent
    A consumer initiates a call or submits a first-party form related to a home service need.
  2. 02
    Source
    The inquiry remains associated with its relevant campaign and traffic source.
  3. 03
    ValidationValidated.
    Available campaign information is evaluated against service category, geography and applicable requirements.
  4. 04
    Connection
    The inquiry is routed according to buyer availability, campaign settings and operating criteria.
  5. 05
    Performance
    Partners receive relevant campaign reporting to support analysis and optimization.

Campaign structures, qualification criteria, availability, validation methods and results vary by buyer, market, traffic source and service category.

Technology with Accountability

Advanced behind the scenes. Clear where it matters.

Validated Home Services uses technology to support routing, attribution, campaign management and performance visibility without making the partner experience unnecessarily complicated.

01

Intelligent Routing

Align inquiries with applicable campaign requirements, service areas, schedules and buyer availability.
02

Structured Attribution

Maintain visibility into the source, campaign and path associated with each inquiry.
03

Validation Logic

Evaluate available inquiry information against applicable campaign criteria before routing.
04

Performance Reporting

Give partners access to relevant campaign information and measurable outcomes.
05

Capacity Management

Support changing buyer demand, operating schedules and campaign limits.
06

Source Visibility

Maintain traffic-source transparency across campaigns for review and optimization.
For Buyers

Build a more adaptable acquisition channel.

Access Pay Per Call and first-party form opportunities aligned with your services, locations, schedule, operating capacity and campaign requirements.

Explore Buyer SolutionsAcquisition, validated.
For Media Partners

Connect your traffic to established home services demand.

Work with a responsive performance marketing team offering diverse campaigns, clear expectations, source visibility and transparent communication.

Become a Media PartnerPartnership, validated.
Trust Through Transparency

Premium performance requires operational clarity.

Clear Campaign Requirements

Partners should understand relevant expectations before traffic begins.

Transparent Reporting

Performance information should be accessible and understandable.

Responsive Support

Questions and campaign issues should receive timely attention.

Responsible Growth

Long-term partnerships should take priority over short-term volume.

Trust is not claimed. It is Validated.

FAQ

Answers, validated.

What does Validated Home Services do?+

Validated Home Services is a home services performance marketing company specializing in Pay Per Call and first-party form acquisition across the United States and Canada.

What is Pay Per Call?+

Pay Per Call is a performance marketing model in which an eligible consumer call is connected with a participating buyer according to applicable campaign terms.

What are first-party forms?+

First-party forms collect information submitted directly by a consumer through an owned or approved digital experience.

What does “Validated” mean?+

Validated refers to the use of available source, service, geographic and campaign information to support a more relevant connection between consumer intent and buyer demand. Validation methods vary by campaign.

Does Validated Home Services perform home services?+

No. Validated Home Services is a performance marketing company and does not directly provide home repairs, installations, maintenance or contractor services.

Who does Validated Home Services work with?+

Validated Home Services works with home service buyers, brands, franchises, operators, agencies, publishers and approved media partners.

Does Validated Home Services operate in the United States and Canada?+

Validated Home Services supports home services performance campaigns in the United States and Canada. Specific campaign availability varies by category, geography and buyer demand.

Does validation guarantee a sale or appointment?+

No. Validation does not guarantee buyer acceptance, an appointment, a completed service or a business result.

Does Validated Home Services guarantee campaign results?+

No. Campaign availability, inquiry volume, consumer behavior and results vary by category, location, buyer requirements, traffic source and other factors.

Ready when you are

Build your next performance channel.

Whether you are looking to acquire more customers or connect media with direct home services demand, Validated Home Services is built to support measurable growth.

Talk to Our Buyer TeamBecome a Media Partner

Your next connection. Validated.